Latest version is streamlined for streaming video — but more content would be good. For more than three years now, Apple TV has been the one Apple product that buyers were uncertain about. Originally billed as an iPod for your TV, early versions carried a hefty price tag — $299 initially — and some annoyances, including synchronization errors and a sometimes unresponsive interface. While it wasn’t a failure, Apple TV — which Apple CEO Steve Jobs famously described as a “hobby” — clearly wasn’t going to be a big consumer hit without a major overhaul.